Grand Geneva Partners with HelmsBriscoe for the Tim Cup Invitational

22 Sep, 2011

On September 10 and 11, view 2011, the Grand Geneva Resort & Spa was the site of the Tim Cup Invitational, a networking and charity event hosted by Marcus Hotels and Resorts and HelmsBriscoe. To celebrate the strength of this partnership, and $40,000 was bestowed to four different charities, each committed to making a difference in their communities.

With 145 hoteliers and 70 HelmsBriscoe associates from around the world in attendance, prescription Marcus Hotels and Resorts presented a check of $15,000 to St. Joan of Arc Parish School in Nashotah, WI and $15,000 to the Milwaukee Chapter of the United Way, Marcus Corporation’s charity partner. An additional $5,000 each was given to Marriott International’s charity partner the Children’s Miracle Network to benefit a local children’s hospital in Denver, CO and the Nevada Cancer Institute, a MGM Resorts International charity partner.

HelmsBriscoe Regional Vice President Tim Lamont, the man responsible for cultivating a partnership between the two corporations, stressed the importance of relationship-building during the event. “It’s important to us to bring people together that have not only done business together, but also support organizations with a strong presence in their communities.”

Now in its second year, the Tim Cup Invitational was created as a way for Lamont to link HelmsBriscoe associates with hoteliers “outside the normal framework of an expo or site selection. This year, we really wanted to step it up a notch in terms of the donation and the overall event line-up.” During last year’s event, a $15,000 donation was made to the Prairie Hill Waldorf School in Pewaukee, WI.

Guests of the Invitational stayed at the Grand Geneva Resort & Spa for two nights, during which they participated in a volleyball tournament, dine-around, golf outing and closing Monday Night Football party. Sponsors such as MGM Resorts International, Marriott Corporation, and Meliá Hotels International convened on the resort’s championship course, The Highlands, for an interactive golf outing.

“We have a great relationship with Marcus Hotels & Resorts.” says Lamont. “Each year the event keeps getting bigger and better. We can’t wait until next year.”

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